Deliverables
Please answer the following questions relating to how you will market and advertise your company. Make sure to compile these answers and sections into a well-formatted document.
- What are sources that prove that your product functions the way you intend?
- What other ways are you planning to use to promote and advertise your product?
Consumer Input
Develop a method to analyze how your target audience responds to your product and their behavior as consumers. This could include a survey, discussion video, focus group, or similar approach. Reach out to friends, family, SHPEathon participants, SHPEathon volunteers/officers, and others for input.
Submit your findings, even if they are limited in scope.
Consider: Was the feedback what you expected? Is it valuable? How will you adjust your plans based on these insights?
Logo & Slogan
Design a distinctive logo and a memorable slogan for your company. Generative AI use is STRICTLY PROHIBITED for this task. Put in the effort to create something unique that reflects your company’s mission and vision.
Take a look at the following link for some marketing inspiration from our very own SHPE national! Here
Social Media
Create a social media account with a description, profile picture, etc. You must make at least one post or short-form video. The account can be either public or private. If the account is private, make sure to allow an officer or committee member to follow in order to see the post/reel.